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The Business Model Canvas is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model.


Blue Ocean Strategy is centered on strategies to differentiate your products and services radically: freeing you from the ‘red ocean’ of bloody-competition into the ‘blue ocean’ of new opportunity. It presents a theory, tools, and frameworks to allow your company to break away from the competition and create a blue ocean of new market space.


Value Proposition Canvas will help you overcome those challenges..

The Value Proposition Canvas makes explicit how you are creating value for your customers. It helps you to design products and services your customers want.


Value Proposition Canvas adopters include a wide range of Fortune 500 and FT Global 500 companies, as well as other leading global organiza- tions around the world. They use the Canvas in incredibly diverse ways. Applications span from strategic reorientation and building entirely new businesses at the corporate level, all the way to better understanding of B2B clients and on-boarding senior executives and new employees.


Ways to apply the Value Proposition Canvas:

A shared language, leading to better strategic conversations and better ideas on the table.Understand patterns of value creationLeverage the experience and skills of your teamAvoid wasting time with ideas that don’t workDesign, test and deliver what customers want


Program Content:


  • Introduction to the Business Model Canvas

  • Mapping your Existing Business Model

  • Assessing your Existing Business Model

  • Introduction to the : the Strategy Canvas, The Buyer Utility Cycle / Buyer Utility Map, ERRC Grid,

  • Using Business Model Canvas to create Blue Ocean Strategy

  • Introduction to the Business Model Canvas

  • Introduction to Value Proposition Canvas

  • Case Studies

  • Mapping your Existing Value Proposition


Target Audience:

Middle Managers- Senior managers

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